About Us


Count Me In for Women’s Economic Independence is a national not for profit organization dedicated to helping women grow their businesses and themselves. Through coaching and community women meet challenges and gain knowledge to secure financing and customers.

Founded in 1999 by Nell Merlino, who also created Take Our Daughters to Work Day, Count Me In (CMI) was the world’s first online microlender, pioneering a unique model that combined business pitch competitions, mentoring, education, and access to financing for female entrepreneurs. In doing so, the organization altered how major financial institutions made funding available to women and changed the global narrative around female business owners. In response to the threats to the survival of small businesses by the COVID challenge, climate change and the ongoing fight for racial justice Count Me In launched a Revival to support women-owned businesses in transforming their products, services, and companies to meet the new safety, health, and racial justice imperatives.

There has never been a better time for women to lead in business and in our communities.



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