November 11, 2021
woman in a blue shirt sitting in front of a white brainstorming wall, holding up a drawing of a lightbulb

Ten Reasons to Write Your One Page Business Plan

Your one-page business plan is a central part of your business. Our President, Nell Merlino, says it best in this Youtube clip: “you need one page […]
October 28, 2021

3 Blog Structures You Can Use For Any Topic

The recipe for a good blog isn’t really a secret- it has to be purposeful, valuable, and either currently timely or evergreen. (This one is evergreen.) […]
September 29, 2021
Veteran small business owner smiling in camo outfit.

A Veteran’s Guide to Starting a Small Business

Veterans not only protect our country – they build it up, too. According to the Annual Business Survey data released by the U.S. Census Bureau in Jan. […]
September 23, 2021
fall leaves in transition, from green to red.

The Importance of Adaptability as a Business Owner

Last month I mentioned I’m turning 74… At this age, I have a LOT of experiences to look back on. And I see that if I […]
September 9, 2021

How to Find Your Brand’s Voice on Twitter

Twitter management isn’t rocket science. But it certainly takes commitment, confidence, and sometimes a lot of time to get started. Is Twitter the right choice for […]
August 13, 2021

The Courage to Say No, and When to Change Your Mind

Most of us have an inherent need to belong, to feel like we are a part of something greater than ourselves. As little children, that means our families. As we mature, we cast our eyes to a wider view and try to fit in at school, church, athletics, social groups—all the places that we participate in society. And yes, some people are born with a sense of self-possession, but that isn’t actually the norm.
August 10, 2021

7 Empowered Women We Follow to Stay Motivated

We’ve been talking a lot about mental health and motivation on our blog and social media. And we understand how hard it is to stay empowered; […]
July 26, 2021

Mental Health is an Inside Job

Everyone has a bad mental health day from time to time. And we can look at the amount of pressure we feel from our needs to […]
July 15, 2021

How to Create a Keyword Strategy

The world of SEO and keyword strategy are complicated to navigate. With a simple google search for SEO, you’ll be barraged with the latest research and […]
July 8, 2021
iphone opened to a social media folder with instagram, facebook and twitter

The Do’s and Don’ts for an Effective Social Media Strategy

So, you’ve done your mid-year business review and have taken the steps to completely overhaul your business plan and make changes for the rest of the year, but what about your social media strategy?

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