How to Find Your Brand’s Voice on Twitter

Twitter management isn’t rocket science. But it certainly takes commitment, confidence, and sometimes a lot of time to get started.

Is Twitter the right choice for your business right now? I’d say yes- but here’s a little bit more about why and you can make the decision for yourself:

• 96% of small businesses say they use social media in their marketing strategy.
• 74% of customers rely on social media to guide their purchasing decisions.
• 86% of consumers say authenticity influences which brands they like and support.
• 53% of customers say they are likely to buy from brands that are transparent on social media.

What do you take away from these types of facts? Well, first of all, most of your customers are online, already. And social media is a great place to represent yourself, and your brand in a very authentic way. It’s a place to create genuine connections with your audience through a passionate voice that provides consistent value for your audience, creating loyalty between you and your brand.

First: What type of content makes sense for you?

Bringing great content to the feed is essential. You have to invest time into the value you’ll provide for your audience because at the end of the day, they aren’t going to follow you for no reason.

When you think about the types of content you would create, you should think of a few things. First, what’s your first instinct? Have you made content before? What type of content do you like to make? What type of content would best suit your product? In the same way a music engineer might focus on audio and video to promote their products, you should cater your content to whatever you want to make or sell. It should also be compatible with your skills or capability.

If you’re already into photography, or writing, or TikTok, lean into your strengths. But extra tip: there is a lot of power in video. Fact: 67% of consumers consider video to be the most transparent type of social media posts.

Second, think about what you have resources to do. Social media takes time, especially authentic communication, and especially video. Whether its time or money, consider what you can do and scope your goals and expectations to that. You won’t get a ton of social media ROI without a ton of investment, but at the end of the day, it is usually worth it.

Second: What does your company voice sound like?

Something kind of funny and maybe a little self-explanatory: your company voice sounds like you.

As a founder, you are 100% a voice for your brand. You’re in charge of being its #1 advocate, screaming into the internet void about the power of your product. You don’t just start a company without a TON of passion for what you do- it’s a ton of work! And finding your voice on social media is all about using that passion to participate in the community you’re a part of.

Social media is inherently social- so social media like Twitter gives your brand the opportunity to connect with people on a more human level. Use that passion to create honest connections. Talk about the genuine power of your product and the issue that it solves within the marketplace. Talk about the success stories you have.

But also, it’s important that you’re still a person! Also, use social media to participate in the marketplace you are a part of because at the end of the day, you’re not shouting into a void. You’re in an online community now. Which brings me to my last point:

Third: Growing a following, and building a community

If all you’re doing on social media is posting, you’re absolutely doing it wrong. Crafting great content takes a TON of time, but your job on social media doesn’t end there. Imagine a feed without any likes or comments. Imagine an account with no followers.

Make sure you spend time weekly following new accounts and daily engaging with new and current followers. Like and comment on other people’s content, share content you think your followers will also enjoy, tag authors and sources, and DM new friends any exciting news you have!

Everything you’ll need to get started:

(This is the unofficial list- definitely fact check me on this because everything social media is always changing 🙂 )

• Goals
• A target audience
• A content stratety and calendar
• A completed profile, including profile picture, a bio, some interests, tagging your website, use some hashtags.
• Some types of followers you’d like to target.
• A hashtag strategy
• Daily engagement with followers/relevent content
• Batched content for at least one week ahead of schedule

Good luck getting started on Twitter! And if you need any support or advice, consider joining Count Me In Revival’s community. We provide biweekly problem-solving sessions where we discuss problems that are affecting us as small businesswomen, including anything specifically affecting YOU!